Time To Buy Rare Earth Mining Stocks
Sophisticated readers are well aware of the media’s tendency to twist the news to fit the fashions of the day. Many members of the press earn their daily bread by manipulating the news with sensational headlines sure to grab readers, but unlikely to thoroughly inform the public on an admittedly complex issue. Bloomberg’s recent article by Sonja Elmquist, “Rare Earths Fall as Toyota Uses Alternatives,” is characteristically misleading.
First of all, this reporter fails to differentiate between the light and the heavy rare earths. They are lumped together in a misleading compote. Truth be told, if you open the hood of a Toyota car or truck, about 50 points use dysprosium as a prominent role and it would be next to impossible to economically and effectively replace the size and weight of the car itself. In an age where fuel efficiencyand thus automotive body weightis of vital consideration, substitution for heavy rare earths is close to impossible, and would likely result in an automobile more like a 1970 Buick, a car that was popular when gas was $0.50 a gallon and chrome was as thick as rush-hour traffic.
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